Aveda | Serenity
Overview
Our vision for this project was to evoke a sense of calm and serenity while showcasing the product in the most appealing way possible.
Captivated by the harmonious pairing of blue and brown tones, which brought to mind the perfect fusion of earth and sky, we introduced a touch of floral elements to create an ethereal and mesmerizing atmosphere. The color palette and floral accents were meticulously selected to complement the unique features of the product and establish an emotional connection with nature.
The final result is a product styling and photoshoot that leaves a lasting impression, inviting you to experience the natural and harmonious beauty of the Aveda brand.
Art direction and creative styling
Bianca Maneva
Photography and post-production
Goran Saveski
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