PREDATOR
A Swedish company that restore and modify cars from the early 70's era, cars like Dodge Charger and Challenger. Predator gives the classic cars new life with new engines, new technology etc.
PROCESS//MISSION
Communicate a better experience, more speed and new technology but maintain the classic feel – to a client who's picky with details and like to invest hard earned money in something more than just a car – a piece of art.
SELECTIVE. RAWNESS. PRODIGIOUS.
Logotype
A simple and clean "P" with a perfect mathematic grid that works in any occasion – whether it's carved in stone or on a backlit steel plate.
Two strokes. Two eyes from a predator that moves through time.
Header video-loop for website
Brand movie
Photography – conceptual
Photography – building process
Trade fair stand
3D-drafts
Trade fair stand IRL
Elmia 2022
Responsible for
Visual identity
Logotype
Imagery
Film music
Trade fair stand
Web layout
Creative director for
Brand movie
TEAM
CD, AD, photography — Robin Ohlausson / LAVE
Music — Sanna Hodell
Mix — Viktor Torelli, Robin Ohlausson
Logo visualisation — Martin Carlson
Video production — Indept
Web production — Digiwise
//Robin Ohlausson
LAVE.WORKS