THE BRIEF

Roche, one of the world's leading manufacturers of cancer medicines, wanted to create a page/community that would allow cancer patients and their loved ones to find the support they need.

So together, we came up with the "Strong for Someone" FB Page. 

Speaking to cancer patients and survivors, we realized that their decision to undergo treatment was often not for themselves, but for their loved ones' sake. At the same time, family and friends put on a brave face and stood as pillars of support for the sake of the patient.

It's these stories of strength we drew from that led to our launch video series.

THE LAUNCH

Focusing on two patients who were dealing with late-stage cancer, we wanted to show that Stage 4 is just a number, not a death sentence. We kicked off our stories with an omnibus video, followed by a video dedicated to each patient.

FB CONTENT

"Strong for Someone" held monthly awareness campaigns for different types of cancer and educational posts for financial and medical support. Below are some samples.

Creating "Strong for Someone" is perhaps one of the most meaningful projects I've had. Cancer has affected many lives and we saw people instantly connecting with the stories our patients and survivors have poured out. To be able to help people in this way and tell their stories was an honor.