THE BRIEF
Mead Johnson Enfa A+ Gentlease is a milk made for infants' mild digestive discomforts--tummy troubles, in short. But when doctors only have a few minutes to spare for a Med Rep's sales pitch, how do we catch their attention? Well, we decided to talk sh*t.
It definitely got doctors' attention, and even the judges' too.
THE AWARDS
Finalist for Direct & Collateral
2017 New York Advertising Festival, US
Mead Johnson Enfa A+ Gentlease “Rorsh*t Detailer”
Bronze for Direct
2017 Kidlat Awards, PH
Mead Johnson Enfa A+ Gentlease “Rorsh*t Detailer”
Client: Mead Johnson Philippines
Agency: Ace Saatchi & Saatchi
Executive Creative Director: Greg Martin III
Creative Director: Patrick Michael Balo
Associate Creative Director: Caylene Paras
Copywriters: Len Galfo, Denise Ong, Bianca Bonjibod, Chel Labayo
Art Directors: Jan Sarmiento, Anthony Hembrador, Michelle Ortiz, Noel Martin, Glenn Lalogan
