Ligo Sardines has been one of the leading brands for canned sardines in the Philippines for decades. It's well-known for its two classic variants -- tomato sauce and tomato sauce with chili.
In 2019, they finally launched a series of flavors that is both usual and unusual for the canned sardines market. With this, the brand launched a series of online videos that showed how they are finally breaking free from the usual.
Client: Ligo Sardines
Agency: Ace Saatchi & Saatchi
Executive Creative Director: Greg Martin III
Creative Director: Patrick Balo
Associate Creative Director: Michelle Ortiz
Creative Director: Patrick Balo
Associate Creative Director: Michelle Ortiz
Art Directors: Bea Gatchalian, Anthony Hembrador
Copywriter: Denise Ong Dy
2019
