Insights & Tips on Making Ideas Happen in the Creative Community. http://www.behancemag.com/ <img src="http://www.behance.com/images/article_images/widescreens/5712_ipglogo-teaser.gif" /> <br />According to Vince Lombardi, leaders aren't born, they are made. Smart corporations recognize at least some element of truth in this, and set out to cultivate this specific talent in their teams with the help of experts like Anne Benedict. http://www.behancemag.com/Anne-Benedict-Defining-Quality-Leadership/5712 According to Vince Lombardi, leaders aren't born, they are made. Smart corporations recognize at least some element of truth in this, and set out to cultivate this specific talent in their teams with the help of experts like Anne Benedict. http://www.behancemag.com/Anne-Benedict-Defining-Quality-Leadership/5712 Wed, 14 May 2008 16:38:53 -0500 <img src="http://www.behance.com/images/article_images/widescreens/5711_moving-up-teaser2.gif" /> <br />For a multitude of reasons, many creatives eventually find themselves in positions where they're responsible for other creatives. Whether it's a sought-out corporate promotion or the organic expansion of a small creative outfit, some find this transition difficult for a variety of reasons. In a field where most work is driven by passion, where emotions often get in the way and strong personalities inevitably clash, finding the balance for nurturing creativity and upholding company expectations is vital. http://www.behancemag.com/Directives-Part-IV-Movin-On-Up/5711 For a multitude of reasons, many creatives eventually find themselves in positions where they're responsible for other creatives. Whether it's a sought-out corporate promotion or the organic expansion of a small creative outfit, some find this transition difficult for a variety of reasons. In a field where most work is driven by passion, where emotions often get in the way and strong personalities inevitably clash, finding the balance for nurturing creativity and upholding company expectations is vital. http://www.behancemag.com/Directives-Part-IV-Movin-On-Up/5711 Mon, 12 May 2008 13:38:55 -0500 <img src="http://www.behance.com/images/article_images/widescreens/5710_fred_blacklite.jpg" /> <br />Ariel Broggi is the co-founder and Creative Director of Fred Beverages, a consumer goods brand branched from thread, a boutique ad agency in Brooklyn. Hoping to 'inject the stale, sterile category of bottled water with some personality,' Broggi and thread's founder and CEO, Adam Gayner, introduced Fred in the summer of 2006. It is now available for purchases on both US coasts, internationally and online. http://www.behancemag.com/Fred-Thirst-for-Innovation/5710 Ariel Broggi is the co-founder and Creative Director of Fred Beverages, a consumer goods brand branched from thread, a boutique ad agency in Brooklyn. Hoping to 'inject the stale, sterile category of bottled water with some personality,' Broggi and thread's founder and CEO, Adam Gayner, introduced Fred in the summer of 2006. It is now available for purchases on both US coasts, internationally and online. http://www.behancemag.com/Fred-Thirst-for-Innovation/5710 Thu, 08 May 2008 09:12:08 -0500 <img src="http://www.behance.com/images/article_images/widescreens/5709_dvein-teaser1.jpg" /> <br />Dvein is a motion and interactive studio based in Barcelona. As a multidisciplinary studio, the team provides art direction, design and animation services for cinema, broadcast media and the music industry. Behance sat down with the team to get the skinny on collaboration, making mistakes and getting the job done, at any cost. http://www.behancemag.com/Dvein-Evolving-Imagination/5709 Dvein is a motion and interactive studio based in Barcelona. As a multidisciplinary studio, the team provides art direction, design and animation services for cinema, broadcast media and the music industry. Behance sat down with the team to get the skinny on collaboration, making mistakes and getting the job done, at any cost. http://www.behancemag.com/Dvein-Evolving-Imagination/5709 Mon, 05 May 2008 14:20:03 -0500 <img src="http://www.behance.com/images/article_images/widescreens/5708_carded-teaser.jpg" /> <br />The team at 10ton have one motto: the web is not television. Founded by veterans of the film, ad and internet industries -- Matthew Semel, Chris Chang and Lee Semel -- they hold that one ideal true allows them to develop and create engaging, quality ad and original web content that is thoughtful, delightful and engaging. http://www.behancemag.com/10ton-Creative-Engagement/5708 The team at 10ton have one motto: the web is not television. Founded by veterans of the film, ad and internet industries -- Matthew Semel, Chris Chang and Lee Semel -- they hold that one ideal true allows them to develop and create engaging, quality ad and original web content that is thoughtful, delightful and engaging. http://www.behancemag.com/10ton-Creative-Engagement/5708 Thu, 01 May 2008 07:33:36 -0500 <img src="http://www.behance.com/images/article_images/widescreens/5707_visionary-mass-teaser.jpg" /> <br />There is a horrid fact in the world of innovation: The vast majority of new products fail, and most new ad campaigns don’t achieve their objectives. The brilliant minds that fuel breakthroughs are also at a disadvantage when it comes to getting ideas adopted by the masses. http://www.behancemag.com/Tip-Stop-Focusing-on-Visionaries/5707 There is a horrid fact in the world of innovation: The vast majority of new products fail, and most new ad campaigns don’t achieve their objectives. The brilliant minds that fuel breakthroughs are also at a disadvantage when it comes to getting ideas adopted by the masses. http://www.behancemag.com/Tip-Stop-Focusing-on-Visionaries/5707 Tue, 29 Apr 2008 08:08:01 -0500 <img src="http://www.behance.com/images/article_images/widescreens/5706_fat_pig_web-teaser.jpg" /> <br />Guy Barnett and Stephen Rutterford describe their company, Brooklyn Brothers, as a “creative enterprise.” For clients, they are a fresh creative agency with a history of compelling ad campaigns. For themselves, they are a prolific group of idea-generators-cum-entrepreneurs with “businesses” ranging from chocolate to children’s books. Behance met with Guy and Stephen to discuss the joy of nagging and the necessity of creating tangible products while simultaneously serving external clients. http://www.behancemag.com/Brooklyn-Brothers--Nagging-_-Making-Things/5706 Guy Barnett and Stephen Rutterford describe their company, Brooklyn Brothers, as a “creative enterprise.” For clients, they are a fresh creative agency with a history of compelling ad campaigns. For themselves, they are a prolific group of idea-generators-cum-entrepreneurs with “businesses” ranging from chocolate to children’s books. Behance met with Guy and Stephen to discuss the joy of nagging and the necessity of creating tangible products while simultaneously serving external clients. http://www.behancemag.com/Brooklyn-Brothers--Nagging-_-Making-Things/5706 Thu, 24 Apr 2008 14:28:23 -0500 <img src="http://www.behance.com/images/article_images/widescreens/5705_wander-creativity-teaser.jpg" /> <br />A few months ago, Behance teamed up with Los Angeles-based production company, Wander, to document the true meaning of artistic collaboration. The premise was simple: four artists, five hours, a blank canvas and the expanse of individual creativity; the outcome was an original piece of artwork, accompanied by an invaluable and unforgettable experience for all those involved. We sat down with Wander's Aaron Weber and Joshua Clark and two of the artists involved -- Justine Serebrin and Haley Ann Robinson -- to talk about the project and what they took away from it. http://www.behancemag.com/Behance--Wander--An-Invitation-for-Creativity/5705 A few months ago, Behance teamed up with Los Angeles-based production company, Wander, to document the true meaning of artistic collaboration. The premise was simple: four artists, five hours, a blank canvas and the expanse of individual creativity; the outcome was an original piece of artwork, accompanied by an invaluable and unforgettable experience for all those involved. We sat down with Wander's Aaron Weber and Joshua Clark and two of the artists involved -- Justine Serebrin and Haley Ann Robinson -- to talk about the project and what they took away from it. http://www.behancemag.com/Behance--Wander--An-Invitation-for-Creativity/5705 Tue, 22 Apr 2008 08:49:25 -0500 <img src="http://www.behance.com/images/article_images/widescreens/5704_saidon-teaser.jpg" /> <br />According to Jeremie Saindon, the only difference between him and Musiqueplus -- Quebec's version of MTV -- is "a little hustle work and a few million dollars." By the looks of it, he may be right; after shooting interviews with the likes ofJutin Timberlake, Coldplay and Pearl Jam, he's moved onto directing videos for some of Canada's hottest musical acts like We Are Wolves and Omnikrom. http://www.behancemag.com/Jeremie-Saindon-Directing-the-Future/5704 According to Jeremie Saindon, the only difference between him and Musiqueplus -- Quebec's version of MTV -- is "a little hustle work and a few million dollars." By the looks of it, he may be right; after shooting interviews with the likes ofJutin Timberlake, Coldplay and Pearl Jam, he's moved onto directing videos for some of Canada's hottest musical acts like We Are Wolves and Omnikrom. http://www.behancemag.com/Jeremie-Saindon-Directing-the-Future/5704 Thu, 17 Apr 2008 18:35:18 -0500 <img src="http://www.behance.com/images/article_images/widescreens/5702_wisdom-teaser.jpg" /> <br />How should we reconcile our tendency to seek the advice of experts with our desire to also question the status quo and try things differently? As creative professionals, we cannot become imprisoned by the past, but we must also not be stubborn and spend our time reinventing the wheel. http://www.behancemag.com/Tip-Question-Your-Elders/5702 How should we reconcile our tendency to seek the advice of experts with our desire to also question the status quo and try things differently? As creative professionals, we cannot become imprisoned by the past, but we must also not be stubborn and spend our time reinventing the wheel. http://www.behancemag.com/Tip-Question-Your-Elders/5702 Mon, 14 Apr 2008 15:11:57 -0500