Welcome: Our Team's Pursuit

Most creative professionals struggle to make an impact with their ideas. The Behance team is relentlessly focused on boosting productivity in the creative community. We're thrilled to launch the first glimpse of a project developing since 2001. With Behance, we plan to help creative people and organizations make ideas happen.

The major theme we find when interviewing creative people across all realms is frustration. Brilliant creative minds (and organizations) feel like their great ideas seldom transpire. With great frustration, there is great loss. Many ideas that would ultimately make life more interesting (from new music and groundbreaking art to medical breakthroughs and revolutionary businesses) never materialize. We blame this all on the tendency of the creative community to accept their deficiencies rather than defy them. Disorganization, mismanaged energy, and a lack of accountability are primary reasons why the creative community struggles to make ideas happen.

And then there are the anomalies, the creative professionals and organizations that change the world, one idea at a time. Those that actually make ideas happen. The Behance team has discovered common themes among productive creatives that consistently push their ideas forward.

Make The Behance Idea Happen
Behance began as a collection of quotes, stories, and suggestions from accomplished creative people. All were answering the question, "how do you make your ideas happen?" As the database grew, certain terms like "accountability," "cross-pollination," "organization," "leadership," "self-presentation," among others started to emerge again and again. A wildly creative chemist, an accomplished author, and a successful entrepreneur would share many of the same tips and methods for productivity.

A few years of writing led to a theory called "Productive Creativity," the sum of the components that help foster productivity in the lives and projects of creative people.

In 2005, the Behance team took shape as a group of designers, writers, developers, and entrepreneurs with a shared passion for serving the creative community in a meaningful way. Our idea was to develop a knowledge database, aggregate more examples of productive creatives, and design a series of products and services based on what we were learning.

Behance.com showcases the work and insights from the most productive creative people and organizations that are making ideas happen. We have developed the site's structure to provide easy access to helpful and actionable resources.

By launching Behance.com, the accountability will be on us. We will relentlessly pursue the mission of Behance and continue developing knowledge, products, and services that outfit the creative community with invaluable resources. Ultimately, Behance needs to add value to you. To improve Behance, we will need your feedback and suggestions.

We aim to practice what we preach. The Behance team is constantly testing out new ways to improve productivity. We are your guinea pig. When we think a product or concept is not helpful, we kill it. We make decisions and live by a set of tenets that keep us focused on the right things (and appropriately skeptical of the wrong things). We aspire to serve as stewards of productivity in the creative community.