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Spotlight: Typography in the Behance Network

By Heather Ann Snodgrass

 
Daniel Gordon "Smoke + Type"
Daniel Gordon "Smoke + Type" 
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Typography is the core and founding element of graphic design, but is often overlooked and most certainly under-appreciated. Fortunately, Behance Network is a place which happily fosters and promotes artists talented in this creative arena, a small sampling of which we are pleased to spotlight for you today.

Martin Pyper recently revamped the print campaign for the Dutch National Ballet, and chose to merge a classic, cultivated subject with a stylized OCR-inspired typeface. The font is slightly modified in every piece to adapt to the imaginary and the theme.  Enrique H works with bright pops of color and 3D-inspired graphics for Amsterdam's Theatre Bellvuet identity design, bringing back layering and experimentation with methods evocative of silk screening to convey the energy and modernity of their plays. 

Nicolas Queffelec goes further when playing in the overloaded avenue of pixel fonts. In Taquin, fonts become the vehicle to exercise imagination, blurring the boundaries between typography and experimentation. He also customized the widely known DIN in his project Artel 91, searching for the kinetic energy that the campaign for the dance company was asking for.  Edges get a little but curvier over at Anderson Maschio's portfolio, where Chumbitos pushes the exploration of modular typography and legibility by using extremely thick "strokes", a definite candidate for the "Poster Fonts" folder.

Andrei Robu's work covers a vast cross-section when it comes to muses; his work melds elements of graffiti, Hebrew script and Japanese printmaking beautifully and seamlessly. IBTW makes a statement with a font with inspiration sourced from Palestinian scarves.

Tangible objects are hardly ignored, evidenced by the use of shredded paper in David Aspinall's work, and again by Nicolas Queffelec's use of rubber bands. Plumes of smoke are featured in David Gordon's Smoke+Type studies and things get a little hairy when Craig Ward starts working on hacking up Futura -- let's hope there were minimal papercuts involved.

There are countless other projects worth perusing in this gallery and beyond; this is just the tip of the iceberg. Take some time to click around and appreciate the innovations being forged by your fellow designers and artists -- they surely deserve it.
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November 2nd, 2007  |   E-Mail to a Friend E-Mail This

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camilorojas on 10.31.08
i agree with the article. Typography nowadays is a key element in graphic design, and has stopped from being just the medium where text is to be imputed, and changed into a primordial element into all graphic work.
Kliment on 11.15.07
:}}
dreamless on 11.11.07
Wow those pieces by Dan Gordon look suspiciously similar to SpaceKnuckle's work...Examine here:

www.lush-us.com

Dan on the left, Spaceknuckle on the right...is it a Rip?
DanGordon on 11.5.07
thanks for featuring me too! dope.
darksociologist on 11.4.07
These are wonderful examples of typography. I especially like how some of Andrei Robu's can be flipped upside down and read the same way.
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