ROJO - Across Boundaries

ROJO is dedicated to the promotion and support of the arts in Barcelona, Spain and São Paulo, Brazil. ROJO coordinates collaborative projects, hosts events, and publishes an internationally distributed textless art magazine. Given ROJO’s history of collaboration with some of the best emerging international artists, the Behance team enjoyed the opportunity discuss ROJO with it’s leaders: David Quiles Guilló, Marc Mascort i Boix and Alejandra Raschkes.

With new ideas, ROJO strives to find a client or sponsor before taking next steps. While the team occasionally tries to "make it happen with fragile finances," they believe that projects benefit from increased accountability and fiscal support that a client or sponsor provides.

For ROJO, collaboration is everything. The team explains that "ROJO is a collaborative project…working with more than 600 artists and more than 40 associated directors to generate ideas... and our job is to mix them all to get something solid." To confine what could become an unruly process, ROJO develops expectations for an end result early in the process.

The ROJO team believes strongly that, "if you don´t get it wrong sometimes, you are not trying hard enough." They welcome mistakes because they value the opportunity to learn from them.

The ROJO team is motivated by the intrigue and momentum of people. They value diversity and aspire to have ROJO take a role in artistic communities everywhere. Given the textless nature of the magazine, they see no boundaries.

ROJO’s advice for the broader creative professional community: "Follow your true instincts, even if you feel they are wrong the first few years..."

ROJO Magazine

ROJO ArtSpace

Other Interviews

Colophon2007 (English)