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As a founder and Head Creative Director of The Apartment in New York City, Stefan Boublil regularly defies convention to create memorable experiences to both the clients his firm retains, and the creatives who work alongside him. Of paramount importance in The Apartment's creative process is to deliver outstanding results every time, even if that means having a client question their original request or admitting that they need a little more time to get it right. Those things, Boublil is totally fine with.