Jonas Bylund is the Founder and Creative Director of Syntes Studio, the industrial design agency based in Stockholm, Sweden. The team is driven by a...
Jonas Bylund is the Founder and Creative Director of Syntes Studio, the industrial design agency based in Stockholm, Sweden. The team is driven by a mission: To reinvent brand communication through product design.
From The Syntes Studio Website:
Our philosophy
Products are the best possible vehicle to communicate brand messages. That is why all brand communication should start with the products.
How we do it
By synthesizing insights derived from the brand, the consumers, and the culture and benchmark products - we are able to provide strategic idea based design that is disruptive and PR-friendly.
The value
The richness of the product story can then be transferred into marketing and PR-campaigns and will help promote the product and the brand through word-of-mouth.
