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After a misguided stint as a thespian at Carnegie Mellon and New York Universities, Shoshana Berger received a BA in English from NYU, and an MA in English from the University of Toronto. She came up with the idea for ReadyMade magazine in 2000 and has since served as its editor in chief. Berger is the co-author of ReadyMade: How to Make Almost Everything (Clarkson Potter, 2005) and contributed to three other books in 2006: Before the Mortgage, World Changing, and Tease. As a journalist in the Before ReadyMade Era, Berger began her career at Wired in the mid 1990s, then went on to write for The New York Times Magazine, Spin, Salon, The San Francisco Chronicle, Business 2.0, Travel and Leisure, and many other periodicals. In 1999, she worked for a year as a "coolhunter," for the advertising agency Young & Rubicam--a sin for which she is still atoning. Berger has been a guest lecturer at Stanford, the University of California, California College of the Arts, and the Dallas Museum of Art, is a fellow of the British American project, and was a nominator for the MacArthur "Genius" Award.