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Currently as the CEO & Chief Creative Officer of SEW Branded, a New York based brand & marketing consultancy, Scott Woodward shares his career expertise in global synergistic integrated image marketing with such firms as Bausch & Lomb, Target, J. C. Penney, Wegmans, Arnell Group (for Martha Stewart, Coca-Cola, Sprite, Lego, and Mars Candy), Warren-Tricomi Hair Care /Reserve /Management /@Home, Fortune International, Sonesta Resorts International, Sam Edelman Shoes, Doublesport, Roidrage, Sotheby's, The Ad Club of New York, and Dancer's Responding to Aids, to name a few.

The success of SEW Branded is a direct result of Woodward's proven track record for positioning global power brands in the marketplace. Unlike most senior marketing executives, Woodward possesses the unusual ability to act as both a savvy marketer and a creative director overseeing both product and brand image development, with a keen understanding of integrated global marketing. Over the course of his accomplished career in image marketing, brands that have benefited from his insights include Chevron, Bausch & Lomb, Ray-Ban, Calvin Klein, Movado Group (Movado, Concord, ESQ, Coach, & Tommy Hilfiger Watches). He is a unique blend of strategy and creative and operates with great success in the worlds of both fashion and entertainment.

His career began during a brief stint at Chevron, upon completion of his MBA from Loyola University, he participated in the oil giant's multi-million dollar re-branding initiative. Following this experience, Woodward was determined to fuse his lifelong interest in fashion and entertainment marketing with this first foray in branding. Accordingly, he landed at Bausch & Lomb Eyewear, where he soon became a force in shaping the global image for the world renowned Ray-Ban sunglass brand. Woodward was named worldwide creative director and successfully consolidated regional marketing efforts for the icon brand. For the first time in its history, Ray-Ban had a unified global image and had achieved "power-brand" status through Woodward's integrated marketing efforts. Woodward was also responsible for opening the first Ray-Ban flagship store in Atlanta as a part of a global effort to reinvent the look of the sixty-year old brand. The store was a three dimensional manifestation of the brand's heritage - from aviators to Hollywood - winning top store design awards for its innovative look. This flag ship retail effort served as the template for renovating the brand's merchandising and retail look as well. The culmination of Woodward's branding programs for Ray-Ban was the marketing promotional tie-in with the blockbuster film Men in Black. Sales of the product featured in the film increased threefold in a six-month period. Recognized today as having created the ideal model for product placement, Woodward is now widely regarded as a true force in celebrity placement and marketing tie-ins, as well as an image authority on how to breathe life into brands that have lost their edge in today's competitive marketplace.

Woodward's marketing acumen and repositioning work on Ray-Ban led to a position with image icon Calvin Klein, first serving as the company's vice president of global retail marketing and public relations for all Calvin Klein free-standing stores worldwide. After six months in that divisional post, Woodward became corporate vice president of marketing and insights, overseeing the strategic development of all marketing and promotional programs for Calvin Klein Collection, cK Calvin Klein, and cK jeans lifestyles globally. Woodward strategically positioned integrated marketing initiatives to clearly differentiate the Calvin Klein brand lifestyles across the world.

Most recently, Woodward was senior vice president, executive creative director, & chief marketing officer at Movado Group where he ran global marketing for the company's portfolio of watch brands. Woodward was hired to keep the momentum of the company and its portfolio of brands growing by building a cohesive branded global message in advertising, media, public relations, retail visual merchandising, internet, and research & insights. The campaigns for the Concord (BE LATE) and ESQ (UNWIND) brands reinforced the importance of using image and lifestyle in brand advertising for watches, which has now become the topic of written articles and fashion television programming, where Woodward is commonly featured. GQ Magazine cited Concord's "Be Late" campaign as one of the most important for the current time. Woodward also continued to position Movado Group's brands as accessories worn by Hollywood celebrities as well, with Concord Watch positioned as the new modern luxury accessory, worn and talked about on the red carpet at two consecutive Oscars.

In addition to serving as the Founder, CEO & Chief Creative Officer for SEW Branded, Woodward continues to appear on television as a personality and authority on fashion, brand image, and style. He was recently retained as a regular "image guru" on Sony's syndicated Life & Style, hosted by Jules Asner and Kimora Lee Simmons. Woodward divides his time between New York City and Malibu.