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Ariel Broggi is the Co-founder and Creative Director of Fred Beverages, a consumer goods brand branched from thread, a boutique ad agency in Brooklyn. Hoping to 'inject the stale, sterile category of bottled water with some personality,' Broggi and thread's founder and CEO, Adam Gayner, introduced Fred in the summer of 2006 and can now be purchased on both US coasts, internationally and online.