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Alex Trochut doesn't pick sides...at least when it comes to deciding whether he'd prefer to work in type, illustration or design. This claim is both surprising and not-so-surprising, considering that he's the grandson of Joan Trochut, developer of Super-Veloz, a modular ornamental and typographic system in the 1940s, and conversely because he's the first family member since his grandfather to choose the route of designer. His equal adoration for these creative genus allows him to create his unique, expressive works.