No-Domain: Productive Creative Teamwork

No-Domain is a Barcelona-based audiovisual design studio with a client roster that includes Nike, Heineken, Adidas, Nestle, Levi's, and MTV. The team's work has been described as "graphic design mixed with video art, mixed with illustration, mixed with animation, mixed with experimentation, mixed with advertising, mixed with large doses of pop, lo-fi, hi-fi and improvisation." The creative team (Lorena, Joaquin, Nelson, Wyzton and Martin) took some time to share a few insights with Behance.

Stay Organized
"We all come from a very chaotic city, and chaos is an important part of our creative process. But inside our chaos, everyone in our team has his or her own personal discipline. We work on more than two or three projects simultaneously and usually have very tight deadlines, so we set responsibilities and priorities, and trust each other's capacity to get the job done."

Frustrations & Challenges As Opportunity
"It is easy to get frustrated when great ideas are flushed, but when we work for advertising we need to have a balance between creative and commercial needs. We have to turn this frustration into a challenge to continue generating smart and inspired ideas."

Stay Focused
"This is a very creative team. Many ideas are generated in such short amounts of time, that we are used to letting go of many of them to stay focused."

Collaboration
"We are a team in which everyone has a say on everyone else's work, so basically all our ideas have immediate feedback and are challenged internally before getting to clients. Also, the work that we do for our visual performances may not be financially rewarding, but it is a source for both collaboration and experimentation that generates tons of new ideas that will end up feeding our commercial needs."

Conventional wisdom
"Conventional wisdom says time is money, but we have found out that actually time is not money."

Knowledge
"Think
Create
Educate
Enjoy" John Maeda