Feedback

Feedback illuminates unanswered questions, mistakes, and new opportunities that a creative professional may overlook in the creative process.

Feedback makes ideas better.

Regretfully, the value of feedback can be underestimated by the sensitive egos and lack of objectivity of creative professionals.  When receiving feedback, one might default to a defensive posture...rationalizing that the feedback shows ignorance. It is helpful to view feedback as a form of compensation that is especially valuable for nourishing new ideas.